Top 5 Written Information Productions that Will Grow Your Business
By Linda Dessau
Prospective clients don’t want to hear about you, they want to hear how you can help them. A well-written information product will demonstrate your knowledge in your area of specialty, build trust and establish your credibility as an expert. Each different product will grow your business as well, in a unique and effective way.
Articles. Submit a well-written article to an effective article bank website, and wait for a steady stream of targeted traffic back to your website. These visitors are pre-qualified — they’re already interested in your area of specialty and they already recognize you as an expert in that area.
Special reports. Supply a free report that addresses the biggest challenges or desires of people in your target market. In exchange, ask visitors for their name and email address, along with their permission for you to contact them again, and watch your list grow. You can now stay in touch regularly, strategically and profitably, by sharing products, services and solutions that are custom made for your target audience. After all, the visitors who are interested in the topic of your report will also be interested in the services that you promote with your ongoing mailings.
E-courses. Marketing wisdom teaches us that a prospective customer will not say, “yes” after just one offer or contact. Give away an e-course that addresses the biggest challenge of your target market, and you get to keep in touch with your prospective customer 5, 7, or even 10 times. Conclude the course by informing them of some of the solutions you provide, and watch your sales and referrals grow.
eBooks. Collect your best ideas and put them together into an ebook. Your credibility in your area of specialty will rise, you will be more attractive to the media as an interview subject and you will have a source of passive revenue. You now have a separate level of service as well for those who aren’t able or willing to spend on your high-level products or services such as monthly coaching. Or use your ebook as a curriculum to create or enhance a coaching program.
Learning Guides. Do you prefer to talk, rather than write? Maybe you’ve found success leading teleclasses and creating audio programs. Add value to your audio products by including an enhanced transcription that summarizes the material clearly. Everyone learns in different ways, and some of your customers are bound to prefer written information to audio information (I know I do!). The more ways you can package your information, the farther it will spread into the world to make it a better place.
So when you meet a prospective client, don’t just tell them what you do, give them a sample of what you know!
Linda Dessau is a writer and coach. Through her You Talk It, I’ll Write It writing services, she helps coaches and other solo professionals promote their businesses and create passive revenue streams with written information products.
