22 Ways to Increase Your Ezine Subscriber List (Part 1 of 2)
By Stephanie Chandler
Publishing an electronic newsletter (ezine) is one of the most cost-effective ways to market your business. To achieve the best results, it’s important to continue growing your subscriber list. Here’s a round-up of methods you can use to increase your database and ultimately, your profits.
1. Put a “Subscribe Here” link on every pageof your website. Your ezine shouldn’t be a well-kept secret; make it easy to subscribe.
2. Offer a bonus for signing up. A special report, ebook, coupon, discount or other special offer provides great incentive.
3. List your privacy policy on your website and in your welcome message to subscribers. Ensure that you won’t share their contact information with anyone and keep your promise.
4. Include a “Forward to a Friend” link in your ezine message. Sometimes all you have to do is ask!
5. Cross-promote your ezine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other’s ezines.
6. Publish articles related to your industry in other ezines and websites. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related websites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your email signature with a call to action: “Sign up for our monthly ezine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card (and your employees’ cards too).
10. If you conduct speaking engagements, make it easy for the audience to sign up for your ezine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your ezine. Ask them to sign up and refer others who might be interested.
NEXT: Part 2
Stephanie Chandler is a small business expert and author of From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. She is also the founder of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and ProPublishingServices, a custom writing service specializing in electronic newsletters and powerful sales copy for websites and brochures.
