TeachMarket.com

By Jahn A.

Successful online entrepreneurs are a breed apart. Each one is different from the other in their approach to making profits on the Internet. However, all have a common denominator: focus, focus on one single marketing technique at a time and giving it all they have to give.

This is not a lesson limited to online business. One can take the same approach and succeed anywhere. The problem is not the lack of marketing ideas or people; the problem is too many of them and not being able to stick to one. Too many cooks spoil the broth.

Try concentrating and focusing all your efforts on one good marketing idea you have. The results will surprise you and your competition both.

Successful people are people like me or you, only they take it one idea at a time, succeed at it, and then move on to the next project. They also know that they have more to do, but they realize that they need not do it all together. There is no hurry; they just take one step at a time.

Let us look at some success stories and see how they did what they did.

Truck-Bed-Covers.com

This website once ranked at the top of all search engines for the term truck bed covers. Eric Weeks, when he began his foray into online business, realized that traffic and only traffic will get him business and money. This is true for most online businesses. Eric concentrated all his energies on this aspect of online business, so much so that he sold $800,000 worth of products in his first year online, of which $200,000 was pure profit.

Eric’s advice to those who want to try and duplicate his success:

• Define your main keywords; use your main keywords in your URL.
   
• Separate the keywords in your URL with a hyphen, so that the search engines can locate them easily while spidering your site.
   
• Get as many reputable and relevant sites linking to you as possible.
   
• Include excellent and relevant content.
   
• Always place main keywords in your hyperlinks.
   
• Try using text logos instead of images — search engines can’t spider image files.

Eric’s success came from focusing all his energies on one marketing strategy and getting to the bottom of it.

Jahn A. is the CIO/Director of FavCart.com. He has trained hundreds of ordinary people online and off, inspiring and turning them into netrepreneurs overnight through his e-marketing seminars in Singapore. Jahn has the rare ability to present complex information at a level that is easy to understand. He will help you understand Web design and Web usability. Jahn is a marketer by profession and he has an MBA in Marketing and Strategic Management.