Search Engine Optimization 101
Continuing this week’s Web-entrepreneur theme, this recent post from Dream Jobs Dialog discusses a recent Orlando Sentinel article on the absolute essentials of search engine optimization and how you can implement them.
The list:
1. For the main search terms your site is targeting, use the biggest headlines.
2. Make sure your content is relevant to the headline or section it appears in. If your headline is about Writing Services, for example, the text explaining those writing services oughta be about, well, hmmm . . . writing services.
3. Every page of your website should have a link that takes you back to the homepage. (A lot of people do that by having their logo clickable — to return to the homepage — on all pages.)
4. All hypertext links should describe where the link takes you. Don’t use Click Here links. For example, if you want the site to take you to Teachbits.com, make Teachbits.com itself a clickable link.
5. Each page on the site should have a title that represents what’s on that page, so don’t use things like untitled or home as your page names.
6. Your home page should prominently display the linkable sections of the site.
7. Google, Search Engine Numero Uno, by mucho, places a lot of emphasis on its own PageRank calculation. Google determines PageRank, in large part, by the number of other websites that link to yours.
8. For images you load on your site, use descriptive names such as Teachbits Product List instead of labels such as file7 or image13.
Most of these things are easy to do and can dramatically improve your page’s ranking!
